Head of Web Analytics, Financial Times UK
Tom holds an MSc in Informatics from the University of Edinburgh and a BSc in Artificial Intelligence from the University of Sussex. After the study he operated in a consultancy capacity both independently and for the UK-based customer data and analytics consultancy Detica. He was responsible for customer analytics and leading large scale data mining projects across multinationals in telecoms and financial services as well as extensive work in government. Since 2009 Head of Data Analytics & Campaigns for the Financial Times. He is responsible for the smart use of data to drive the FT's business and leads a globally-focused team with analysts based in the US, UK and Asia.