General Manager, Rentrop & Straton
Florin Campeanu started as a journalist in 1993, leaving the press two years and a half later for a solid experience in a European Commission program, conducted in cooperation with the French government. Since 1998 at Rentrop & Straton, he completed five major stages of training, from copywriter to editorial director, then general manager. In 2008, Florin Campeanu was appointed to lead the operations in Romania of this company.
He successfully managed the transition from a traditional publishing company to a powerful consulting group, leading Rentrop & Straton in the digital era (paid membership portals, digital loose-leafs, one-shot products). Also, Florin and his team made Rentrop&Straton the leading organizer of seminars, conferences and in-house training for key departments to any business: financial, accounting, human resources, legal, management, and marketing. In those three years, the company has diversified its offer (today, Rentrop & Straton has over 700 active products and consulting services) and increased its turnover by 44%. This made R&S the undisputed market leader of specialized information in Romania.
As part of a medium term strategy, a new company was started in the Rentrop&Straton group: Fokus Digital Services, a full service web agency. Fokus Digital Services has over 30 online projects, including www.manager.ro and www.businessdiscount.ro, being a certified partner in Romania for Google services: AdSense and AdWords.
He is a certified trainer and was invited to speak at conferences and seminars organized by SIPA (Specialized Information Publishers Association) in Washington, Miami, London and Munich, at World Franchise Days and Bucharest Business Days. He appeared at various TV station speaking about management and digital marketing.