Vice President SIPA UK & Group Marketing Director, Incisive Media
Louise is group marketing director at Incisive Media and has been with the company in various senior marketing positions for the past 7 years. Incisive Media is a business intelligence provider with a portfolio of digital, data, print and face-to-face products that serve the global financial and professional services markets.
She has overall responsibility for the company's centralised marketing function, including the telesales, renewals, customer service, list research, audience development, product and event marketing teams. The international team is responsible for delivering 30% of company revenues and manages a portfolio of over 100 B2B magazines, newsletters and online products and 600+ events in the risk management, capital markets, insurance, investment, IT, legal and private equity markets.
Louise is vice chair of the UK Specialist Information Publishers Association and sits on the IDM Digital Council. Previously she has been chairman of the PPAi (Periodic Publishers Association Interactive) and an AOP (Association of Online Publishers) board member. She is a regular speaker at events. Before finding her natural home in B2B media, she worked at Pearson Education for 3 years as a books marketer.