Group Publisher, Fleet Street Publications South Africa
Annabel Koffman was born in the UK but grew up in South Africa. Annabel completed a Bachelor of Arts degree in Law and English in Durban in 1992 and then travelled extensively in Europe and Africa for two years before embarking on a career in direct marketing for a large insurance corporate in Johannesburg. Annabel specialized in loyalty programme development and marketing and managed programmes for two major hotel and banking institutions, Southern Sun and Absa respectively. Tiring of the corporate life and looking to hone her skills in a more specialized direct marketing role, Annabel secured an opportunity with international publisher, Agora-Inc, to head up a new venture – to set up a specialist newsletter publishing house in South Africa. Following a 6 month internship in Agora’s London subsidiary, Fleet Street Publications, Annabel returned to set up Fleet Street Publications offices in Johannesburg, South Africa in Jan 2001. 10 years on, Fleet Street Publications SA is the largest niche subscriptions publisher in SA with over 100,000 subscribers. FSP SA publishes more than 100 different consumer and business titles focused on investment, health, lifestyle, business finance, labour law and health and safety.