‚SIPA Munich‘, the international conference for specialized information publishers, presented solutions for the digital business of tomorrow
This year’s SIPA conference in Munich, which was titled ‚Business-Building Secrets for Specialized Information Publishers‘, was held from 6 to 8 April 2011. It attracted 114 participants and speakers from 13 countries to hear the latest on new technologies, viable (online) business models and marketing strategies in the international specialized information market. Countries like Egypt, South Africa, Australia and Poland were represented in addition to USA and the UK. The conference was organized for the third time by the Akademie der Deutschen Medien (Academy of the German Book Trade) in collaboration with the SIPA (Specialized Information Publishers Association) and VNR Verlag für die Deutsche Wirtschaft AG (publishing Weiterlesen »